You're about to waste a year of your life on the wrong idea.
Find out in 10 minutes, not 10 months. One verdict: GO. WAIT. KILL.
01 — The problem
Nobody will tell you your idea is bad. Until it's too late.
Not the market. Not your investors. Not your co-founder. Definitely not you.
9 out of 10 startups fail.
Same mistakes, every time. Yours included. You just can't see them yet.
Your friends are lying to you.
"Cool idea, bro" is not validation. It's politeness. You mistake it for a green light.
6 months in, you'll learn it's a feature.
Not a product. By then: savings gone, weekends gone, partner annoyed.
Effort on the wrong idea is just expensive cardio.
Direction beats hustle. Always. The market doesn't grade for trying.
02 — The solution
A decision engine. Not a cheerleader.
Paste your idea. We interrogate it like a skeptical investor — market, money, moat, the ugly questions you've been dodging. You leave with a verdict, not a vibe.
03 — What you get
Six pressure tests. One verdict.
Idea Breakdown
We strip the buzzwords and find the actual job-to-be-done. Often, there isn't one.
Market Reality Check
Real demand or your imagination? We name competitors and call out saturation.
Monetization Truth
Will anyone pay? How much? How often? If unclear now, it won't get clearer in month 6.
Risk Detection
Regulation, distribution, founder-market misfit. The landmines before you step on them.
Brutal Truth
What your co-founder won't say. We say it. In writing. With receipts.
Final Verdict
GO. WAIT. KILL. One word. No "it depends." No hedging.
How verdicts are decided
It's analysis. Not opinion.
Every idea is scored 0–100 on four hard dimensions. The verdict follows the numbers — and every report shows you the top 3 drivers behind the call.
Market demand
Market too small or demand is assumed, not proven.
Real, paid demand today — buyers are already looking.
Monetization
No clear monetization — buyer, budget, or price isn't there.
Clear buyer with budget and a defensible price point.
Differentiation
High competition or no real moat — easily copied.
Non-obvious wedge that's hard for incumbents to replicate.
Risk profile
Stacked execution, market, or regulatory risk.
Low execution and market risk — the path is relatively clean.
The math behind a verdict
Average ~25–40 → KILL. Average ~40–60 → WAIT. Average ~65–85 → GO. The model also returns a confidence score so you know how firm the call is.
04 — Sample output
This is what a real verdict looks like.
Anonymized from a real submission. The founder hated us — then thanked us.
Submitted idea
"An AI app that summarizes your team's Slack so nothing gets missed."
Idea breakdown
Real category: notification triage — not summarization. You misnamed your own product.
Market reality
Slack ships AI recaps natively. 14+ competitors. You're a feature, not a company.
Monetization truth
Buyers are IT admins. 3–6 month sales cycle. Wrong founder profile. You'll starve first.
Investor view
Not fundable today. Slack owns the surface, the wedge is a feature, and CAC into IT admins eats any seed check before retention shows up. Would only write a check if you named a different buyer with budget and a 30-day sales cycle.
Brutal truth
You're solving your own annoyance, not a paid pain. The day Slack ships v2 (Q2), your moat is zero. Don't build this.
Verdict
Final call
KILL
Confidence: 94%
05 — Built for
For people who'd rather hear "no" today than in 12 months.
Founders
Before you raise. Before you quit. Find out if the idea survives an interrogation.
Indie hackers
You can ship anything in a weekend. Doesn't mean you should. Stop building feature graveyards.
Investors
Pre-screen the deck in 10 minutes. Surface the questions you'd otherwise hit on call #3.
06 — Pricing
Cheaper than one bad month of building.
Start with a free preliminary signal. Pay only when you want the complete analysis.
Free Idea Signal
Free
For the idea you are beginning to question.
Get a preliminary signal before deciding whether to unlock the complete analysis.
- Idea readiness score
- Strongest opportunity identified
- Biggest risk identified
- Preliminary GO / WAIT / KILL signal
- Short result summary
- Email required
- No card required
Founder Verdict
One-time payment
For the idea you are considering investing real time and money in.
One payment. One complete decision report. No subscription.
- 1 complete GO / WAIT / KILL verdict
- Six-dimensional pressure test
- Market-demand assessment
- Monetization analysis
- Competitor snapshot
- Risk and differentiation analysis
- Brutal-truth section
- Recommended next actions
- Pivot opportunity
- Downloadable PDF report
Builder Pack
One-time payment
For founders choosing between several opportunities.
Compare several opportunities before deciding what deserves your time and capital.
- 5 complete GO / WAIT / KILL verdicts
- Side-by-side idea comparison
- Ranking of submitted ideas
- Competitor and monetization analysis
- Pivot recommendations
- Downloadable PDF reports
- Everything included in Founder Verdict
Operator
Monthly subscription
For venture builders, scouts, accelerators and serial founders.
Built for professionals evaluating ideas continuously.
- 25 complete verdicts per month
- Portfolio dashboard
- Advanced competitor analysis
- Idea comparison and ranking
- Exportable reports
- Priority processing
- Cancel anytime
What each plan includes
| Feature | Free Idea Signal | Founder Verdict | Builder Pack | Operator |
|---|---|---|---|---|
| Preliminary Idea Signal | ||||
| Full GO / WAIT / KILL Verdict | ||||
| Six-Dimensional Analysis | ||||
| Market-Demand Assessment | ||||
| Monetization Analysis | ||||
| Competitor Snapshot | ||||
| Brutal-Truth Section | ||||
| Pivot Recommendation | ||||
| PDF Export | ||||
| Side-by-side Comparison | ||||
| Portfolio Dashboard | ||||
| Priority Processing | ||||
| Complete reports | Preliminary signal only | 1 complete report | 5 complete reports | 25 complete reports / month |
Frequently asked questions
Everything founders ask before running their first verdict.
Every week you wait, the market answers for you
10 minutes now. Or 10 months wasted.
Pick one. Both are honest. Only one is cheap.